MSc Marketing students visit award-winning Gusto Homes UK

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University of Lincoln MSc Marketing students enjoyed a visit to award-winning Gusto Homes UK in Collingham, Newark as part of their Marketing of Luxury module.

Gusto homes, equipped with built-in green living facilities, represent a reality of future homes, a part of those entail luxurious features in modern society. Terry Nash, managing director and Sara Bird, marketing consultant gave a demonstration of the homes combining advanced energy efficiency with unique design and technology, and held an interactive discussion with the students.

Dr Jialin Hardwick, programme leader of MSc Marketing with Luxury Brands is pleased to see students’ access to real-world experiences in Gusto Homes UK as they are at the forefront of sustainability. Students enjoyed the visit and found increased empathy and critical reflection skills, being instrumental to their marketing research project.

We would like to thank Gusto Homes UK for their continued support of the University’s teaching, learning, and research. We would also like to thank the University’s Research and Enterprise department, and the Marketing group at the Lincoln International Business School for their continued support.

‘PG student project on marketing research, Marketing of Luxury’, conducted on behalf of the University of Lincoln has received a favourable ethical opinion by a University Research Ethics Committee (Ref. 2019-2128) in accordance with the Guidelines for research recruitment materials.

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Christopher Wardle-Cousins

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